Marie Claire Arrives on the iPad
Marie Claire launched its own iPad app Thursday, making its last six issues available to owners of the device.
The July to November issues are mere PDF scans of the print version of the magazine. The December issue is likewise primarily a PDF edition of the magazine, but but it adds a few additional features that make it far more interesting (and thus, worth writing about), such as a “living” (i.e. video) cover of actor Emma Watson, embedded behind-the-scenes video, a short film, an interactive quiz, 360-degree rotations of certain items and streaming music clips.
In terms of design and engagement, it’s not even close to the likes of Wired, Esquire or Martha Stewart Living, but the additions are nevertheless well done.
I especially enjoyed Editor-in-Chief Joanna Coales’s video address to the reader, which was so much more personable and engaging than the typical’s editor letter, and a short film entitled “The Suitcase,” which beautifully combines advertisers’ clothing with a light narrative to create new kind of fashion spread.
The December issue is available for $3.50 through the Marie Claire app [iTunes link]. Subscriptions are available for $10 per year through the app.
Sharing is sexyThe July to November issues are mere PDF scans of the print version of the magazine. The December issue is likewise primarily a PDF edition of the magazine, but but it adds a few additional features that make it far more interesting (and thus, worth writing about), such as a “living” (i.e. video) cover of actor Emma Watson, embedded behind-the-scenes video, a short film, an interactive quiz, 360-degree rotations of certain items and streaming music clips.
In terms of design and engagement, it’s not even close to the likes of Wired, Esquire or Martha Stewart Living, but the additions are nevertheless well done.
I especially enjoyed Editor-in-Chief Joanna Coales’s video address to the reader, which was so much more personable and engaging than the typical’s editor letter, and a short film entitled “The Suitcase,” which beautifully combines advertisers’ clothing with a light narrative to create new kind of fashion spread.
The December issue is available for $3.50 through the Marie Claire app [iTunes link]. Subscriptions are available for $10 per year through the app.
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