HTC India along with Cellular service provider TATA DOCOMO has announced the new Mozart handset with Microsoft's Windows Phone 7 mobile operating system. Mozart is the first HTC handset to sport an 8 megapixel camera with Xenon Flash, and comes with Dolby Mobile certification.

Features of HTC Mozart:

* HTC Mozart comes with Windows Phone 7 mobile operating system.
* 1GHz Qualcomm Snapdragon MSM8250 CPU with 576MB RAM and 512MB ROM
* 8GB internal storage
* The Windows Phone 7 will let you enjoy the new Hub and Tile interfaces to interact with different menus like Photos, People, Music & Video, Games and Office.
* 3.7-inch WVGA touchscreen display
* High fidelity audio with the Dolby Mobile and SRS Surround Sound certifications.
* 8 Megapixel camera that comes with Xenon Flash and is capable of recording 720p HD video.

HTC Mozart will be available with an exclusive Special Data Offer for TATA DOCOMO subscribers and is priced for India at Market Price of Rs. 27,000/-.

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1. Andro A60 - Micromax

Micromax Andro A60 is here in this list simply because of its price. It is the cheapest Android phone available in India. If you are a Geek on a budget and really want to buy an android phone to play around with it, by installing apps and tweaking the settings, this one is for you. Biggest drawback is its’ 2.8 inch resistive touch screen, which is mediocre when it comes to touch and type.

Price Range: Rs. 6000 - 6,500

2. Samsung Galaxy 3 i5801

Samsung Galaxy 3 is a higher version of Galaxy 5. It comes with 3.2″ capacitive touchscreen and multi touch. It has Android 2.1 with TouchWiz 3.0 UI. Processor is 667MHz and there is 256MB RAM
. Biggest drawback of this phone is the low display resolution and poor sunlight legibility. Overall Galaxy 3 is a decent smart phone at a decent price.

Price Range: Rs. 11,000 - 11,750

3.Sony Ericsson XPERIA X10 Mini Pro

Sony Ericsson has also adopted Android but not as openheartedly as other manufacturers. This is why when everyone has moved on to Android 2.1 and above, Sony is still stuck with dated and customized Android OS v1.6 with Timescape UI. This is premium compact phone with 2.55" capacitive touchscreen and a slider qwerty keypad. If you are a geek and want an Android phone, don’t even think about this. This seems to be targeted for ladies who would like a sleek and small phone with a decent looks and glossy UI.

Price Range: Rs. 15,000 - 15,300

4.Samsung Galaxy S I9000

Samsung Galaxy S is easily one of the best Android phones you can lay your hands on. It comes with a brilliant 4″ 16M-color Super AMOLED capacitive touchscreen which is just amazing and Android OS v2.1 with TouchWiz 3.0 UI customization. It runs super fast because of 1GHz Hummingbird Processor and 512 MB of RAM. It is capable of 720p HD recording. It also comes bundled with Swype predictive text input which makes typing on touch screen really fast and accurate.

Price Range: Rs. 27,000 - 28,000

5.HTC Desire

HTC Desire, the top in line product from HTC is the ultimate Android Smartphone. If you cannot buy Google’s Nexus One, because it not available in you country, you can buy this. It’s the twin of Nexus One (which is also manufactured by HTC). It has a 3.7″ 16M-color capacitive AMOLED touchscreen and Android OS v2.1 with kinetic scrolling and pinch zooming. It runs on Qualcomm Snapdragon 1 GHz processor making it one of the fastest phones available. Only drawback is the poor video quality on recording.

Price Range: Rs. 26,000 - 27,000

Samsung has sold 1 million Galaxy Tab tablet devices worldwide just two months after putting it on sale outside the U.S., and all four major wireless U.S. carriers starting sales in mid-November.

The larger 9.7-inch screen Apple iPad tablet hit the 1 million sold mark just one month after going on sale in April. Nonetheless, the Samsung sales results show that the Android-based, 7-inch touchscreen of the Galaxy Tab is indeed popular as well.

The Thanksgiving holiday likely helped spur sales in the U.S., although Samsung has not revealed sales figures for specific regions. A Samsung spokesperson confirmed that global sales had reached the 1 million sales.

Individual carriers recently said they were encouraged by Galaxy Tab sales, but did not reveal any specific figures.

Marie Claire launched its own iPad app Thursday, making its last six issues available to owners of the device.

The July to November issues are mere PDF scans of the print version of the magazine. The December issue is likewise primarily a PDF edition of the magazine, but but it adds a few additional features that make it far more interesting (and thus, worth writing about), such as a “living” (i.e. video) cover of actor Emma Watson, embedded behind-the-scenes video, a short film, an interactive quiz, 360-degree rotations of certain items and streaming music clips.

In terms of design and engagement, it’s not even close to the likes of Wired, Esquire or Martha Stewart Living, but the additions are nevertheless well done.

I especially enjoyed Editor-in-Chief Joanna Coales’s video address to the reader, which was so much more personable and engaging than the typical’s editor letter, and a short film entitled “The Suitcase,” which beautifully combines advertisers’ clothing with a light narrative to create new kind of fashion spread.

The December issue is available for $3.50 through the Marie Claire app [iTunes link]. Subscriptions are available for $10 per year through the app.

The world's favourite social networking website, Facebook has launched a new messaging service, which allows the users to communicate with people outside the social network.

The new messaging system will provide a '@facebook.com' e-mail address to users. The new system will integrates all web and text-based communications and works directly in the Facebook page.

Texts, email or instant messages will all come into one 'feed' or 'social inbox' and users can respond in any way they want. Users can respond to messages via an instant message or email.

The entire conversation histories will be stored in Inbox, which users can check at any time. Now Facebook users can connect with other people with e-mail or messaging other than the current system of posting messages on profile page and internal messaging service.

"This is not an email killer. This is a messaging systemthat includes email as one part of it," said Zuckerberg, Facebook CEO.

"Maybe we can help push the way people do messaging more towards this simple, real time, immediate personal experience. Email is still really important to a lot of people. We think this simple messaging is how people will shift their communication," he added.

"We really want to enable people to have conversations with the people they care about," Facebook's director of engineering Andrew Bosworth said.

The new service will be rolled out in coming months for Facebook's 500 million plus users with a @facebook.com address.

The new e-mail service will be a threat to internet giant Google's mail service Gmail and Yahoomail.

Expanding your marketing efforts to an international audience can be a great opportunity to grow your company and reach potential customers that may not otherwise discover your brand, products or services. Reaching an international audience, though, entails understanding regional cultures, laws and online behaviors.

Before kicking off your international digital marketing strategy, consider the following five tips on how to successfully market to an international audience.

If your business has already begun to optimize your online presence for a global community, add your own tips for online international marketing in the comments below.

1. Start with Cross-Cultural Competency

Having your site translated into other languages is a huge advantage to marketing to an international audience, but having a deep understanding of your own and other’s cultures is also important.

The first step to improving cross-cultural competency is understanding the cultural barriers within which you and others in your business operate. Having a grasp of the cultural assumptions and biases that you hold will help you identify cultural differences that may jeopardize business abroad.

Only after you understand your own culture can you begin to learn about other cultures and make note of differences. Reading books and essays on a particular culture can only take you so far. These readings often generalize or stereotype a given culture. Once you “learn” these generalizations, take them with a grain of salt and adapt accordingly.

While studying abroad in China, for example, a schoolmate taught me some Chinese Internet lingo for chatting on QQ and MSN Messenger (MSN Messenger), the instant messaging platforms of choice among young Chinese at the time. Instead of saying “再见” for goodbye, I tested out “88,” which sounds like the English “bye bye” when spoken in Chinese. Among my Chinese classmates, it wasn’t universally used, which makes perfect sense — even in America, only certain age groups and types of people use cutesy emoticons and shorthands to communicate online. My shortsightedness and excitement to fit in abroad had led me to overlook the fact that not everyone in China communicates online in the same way.

Think about how your country or region’s cultural norms differ among age groups, genders, geographical areas and so on, and then consider these differences among consumers in other cultures. Learning about and respecting other cultures will help you localize your brand’s message.

When possible, talk with, learn from and spend time with people who represent the audience you’re hoping to reach.

2. Understand Regional Laws

When marketing to a global audience, your business should be aware of regional regulations on products, advertising and sales tactics.

Advertising Regulations: In some regions of the world, advertising related to certain types of products are subject to approval by various governing bodies. For example, in many countries, advertisements for pharmaceuticals must be approved by local health ministries.

Furthermore, comparative advertising is treated with varying degrees of hostility across the world. While America may be relatively relaxed about using phrases like “best” and “better” to describe products in relation to other brands, Germany, France and Belgium are all known for having very strict principles when it comes to competitive messaging.

Verizon’s commercials that compared 3G coverage across America between Verizon’s and AT&T’s networks, for example, made it to fruition in the States, but this type of comparative, and possibly misleading, sales tactic may not be permissible in other countries.

Regulation of Sales Tactics: Various sales promotion tactics — such as contests, sweepstakes, deals and premium offers (i.e., buy one, get one free) — are usually regulated differently across borders. Make sure your desired promotion tactics don’t conflict with local laws before running them.

Product Laws: If you sell your product online to an international audience, it is subject to product development laws regarding chemical makeup, safety, performance and packaging designs, including languages, sizes and materials used.

3. Customize Search Engine Marketing Based on Local Usage

International search engine marketing is a mixture of choosing the right search engines, localizing content and understanding keywords.

Choose the Right Search Engines: Figure out which search engines are used by the particular markets you are targeting. While you can reach many English-speaking customers via search by advertising on the top three search engines in the U.S. — Google (Google), Yahoo (Yahoo!) and Bing (Bing) — international use of search engines varies. Often, local markets are best served via local search engines, because the English-language search engines don’t always suffice for niche, local content.

Localize Your Content: It isn’t enough to simply translate your website into target languages if quality is your goal — don’t serve second-rate content to your international clients. When possible, localize your product, services and messaging for each market you serve. This can be costly, so weigh the options carefully.

Choose Native Keywords: With international SEM, you shouldn’t focus on translating keywords into foreign languages. Instead, work with native speakers trained in search marketing to figure out native keywords that would be best associated with your website and its content. Remember that keywords aren’t words, but instead shortened thoughts used by Internet (Internet) browsers to find particular types of content. Therefore, keywords are often influenced by culture, which is best navigated by locals.

4. Optimize Site Design

In many cases, the first portal for your online communication with potential customers will be your website. Optimize your site design to allow for ultimate flexibility for global visitors.

There are a lot of considerations when developing a global-friendly website, a few of which are:

Colors and Symbols: Colors and symbols are deeply ingrained in cultures; research perceptions of colors and symbols among your target audience and adapt accordingly. In most of Europe and the Americas, for example, white is associated with purity and marriage. In Japan, China and parts of Africa, though, white is traditionally the color of mourning. But don’t be fooled — in Westernized Asian cities, white weddings are becoming more common. Beyond colors, make sure any icons, logos or graphics you are using are acceptable and looked upon in good light in areas you wish to reach. Check out some resources for working with color on the web.

Currency Conversion: If you are in the e-commerce business and offer international shipping, make sure you also enable users to convert their purchase amount into their own currency. Conversion can be confusing to the average consumer. Giving users the option can only make it easier. There are quite a few currency conversion API tools to choose from, but they can be difficult to sort through — check out Exchange Rate API for starters.

Use of Text: There’s more to worry about than whether your site is easily translated. First off, minimize the use of text in graphics, as these cannot be translated. While it may be impossible to eliminate all graphics with text, read up on other design options made possible by the rise of web fonts. Furthermore, make sure your web design flows to accommodate machine translation. Some elements may be fine, but others may not display properly. Test (test) your site using a machine translation service and make adjustments as needed.

Loading Speed: Check out the Yahoo Developer Network for some best practices on speeding up your website. It’s particularly important, when it comes to reaching a global audience, to use a Content Delivery Network (CDN), which is a collection of web servers around the world. Instead of serving your site from one location, you can improve load times by offering it from the server nearest to your site visitor.

5. Adapt Social Media for Various Languages

If your company already serves multiple markets and your site sees a lot of international visitors, you should consider looking into ways to reach your global audience via social media. Here are a few ideas for some popular social platforms:

Facebook (Facebook): On the world’s largest social network, there are two key strategies for reaching global audiences — creating one Page or many.

By creating one brand Page, you can target updates by location, demographics and language. This is a good option if you are looking to have one hub for content creation. On the positive side, users will be receiving targeted updates in their news feeds, and they will still be gathered in one place. The downside is the possibility of confusing users who visit your Page and find updates in multiple languages. This could limit interaction on your Page.

Creating multiple regional Pages (pages) increases the localization of each Page, but this method requires more time to customize, as various logos and text should be created for each one. You’ll have to figure out the right option for your brand, but considering your strategy before launching is a good start.

[Via]